Greetings to all of you !

I would like to share the story of how my brand's name was brought into being, arriving into the world - and into your lives.

From the age of six, I have been immersed in the world of horses. To this day, my passion for these magnificient animals continues to shape who I am. Throughout my life, horses have been my steadfast guides, leading me through countless experiences and enriching every chapter of my journey.

Today, I am lucky enough to care for two stunning Anglo-Arabian horses : Esperanza and Alma. I chose these Spanish names for them, as the language and spirit of Spain resonate deeply within me, even though my roots are in Belgium.

At some point, I began to ponder how I could offer something beyond my physical interaction with horses - a way to share my devotion tangibly with the world. I was inspired to create something people could actually touch, wear, and connect with : a brand that allows both humans and animals to embody my philosophy, a philosophy that lives in every fiber of my being, soul, and heart.

And so, ALIANZA was born - a name that symbolizes the union of my horses and myself. I crafted it from the "AL" in Alma, the "LI" from my own name, Emilie, and the "ANZA" from Esperanza. Together, these fragments from ALIANZA, a reflection of the alliance we share. More than just representing the three of us, the name also echoes the meaning of the word itself : a partnership, an alliance that brings together horses, other animals, and people.

This brand stands as a bridge, uniting the voices of many animals - not just horses - with humans, inviting everyone to be part of a harmonious connection. For me, Alianza is infused with love, peace, and harmony - sensations I experience daily with my horses. I have infused this energy and emotion into my brand, so that every creation - whether a t-shirt, a vest, or any article related to animals - goes beyond mere clothing. When you wear Alianza, you are wearing my philosophy, the spirit of alliance.

I believe Alianza will bring its unique energy to the world, grounding itself as a source of luck and positivity - clothing that can be worn by anyone, anywhere. With Alianza, I have created not just a brand, but a powerful, accessible tool for people who want to feel and attract good fortune.

I would also love to share what went into the creation of my logo. A logo is vital to me, as it offers an immediate visual connection and, for those open to it, an emotional resonance. We all know how seeing brands like Nike, Spooks, Ariat, Le Mieux, or Horse Pilot can evoke instant recognition and feeling. I aspired to create something truly special, something that would stand out in the crowded world of animal and equestrian logos.

To bring my vision to life, I collaborated with Samantha, a talented Australian graphic designer who specializes in equine-inspired creations. My aim was simple : to capture the unity I share with my horses, and to express the broader alliance between humans and animals in perfect harmony.

The logo highlights my two horses, who are pillars in my life, grounding me in yin and yang energies and continuously motivating me to embrace new opportunities and abundance. Incorporating a shield was essential - not as a means of protection, but as an emblem of pride and identity for Alianza. I also chose a four-leaf clover, a universal symbol of luck, and a ladybird - a small, cherished creature known for its significance and admired by many. And finally, an animal paw...the footprint of his identuty. These elements signal that my brand isn't just about horses, but represents the power of all animals. Finally, the golden accents reflect light, strength, and abundance.

Through an in-depth creative process with Samantha, we explord countless designs before arriving at our final logo - a piece that beautifully embodies my inspiration. The logo represents my two horsses, the badge-like shield, the four-leaf clover, the ladybird, the symbol of animal paw, and, of course, the name ALIANZA. The horses are positioned side by side outside the shield, conveying strength as they leap forward - leading the way into the future and inviting the world to join the movement.

This is just a glimpse of my journey to creating ALIANZA. As you and your animals wear these pieces, you will experience firsthand that Alianza is much more than a simple logo - it is a living philosophy and a heartfelt invitation to be part of something meaningful.

You simply have " TO WEAR IT TO BELIEVE IT ".

With Love,

Emilie